THE PATHWAY PROJECT Executive Leadership & Career Development Coaching

We are passionate about breaking the boundaries.

The Pathway Project is a coaching practice empowering executives and professionals to lead effectively,
grow businesses, achieve ambitious results and leverage limitless potential.

That is what we do.

hours of listening
cups of coffee
thoughts and assumptions challenged

Our Services

As coaches, we enjoy the creative process as much as we enjoy seeing the
transformational results. Learn more about our customized coaching services and programs.








Our Approach


Results Driven

Map a strategy. Aspire to new heights. Commit to design a results-oriented action plan.



Encourage you to accept challenges and overcome difficulties in pursuit of real lasting change.


Expand your vision by asking thought-provoking questions and shedding light and understanding on how to reach your goals by challenging self-limiting beliefs.



Creative coaching techniques to get you thinking outside the box and asking yourself the key questions.

"Salma’s coaching sessions allowed me think about the situation in a more practical and pragmatic way. Her structured and creative approach helped me identify what is important to me in terms of a career…"

− Youssef Fraiwat, Director of Strategic Marketing and
 Business Development, Honeywell, Dubai, UAE

"Veronique has an innate ability to read people, to draw them out of their shells and to help them articulate their issues and goals. This enabled me to be a better leader for my department. Veronique has all the skills that a Coach should have.’"

− Fernando Tovar, CEO and General Director Central America, Panama

"Salma raised questions that I never asked myself, pushed my limits by constantly challenging me, and sprung motivations that I never thought existed in me. Through her methods I was able to find a whole new side of me that I had completely ignored, a side of that I’m in love with…"

− Hazem Ghorab, Executive Producer, Dubai, UAE

"Veronique has helped me in finding my focus as to what I wanted to achieve career-wise. She is extremely insightful and challenged meto discover my true professional drivers. She is motivating and intelligent. I would highly recommend her to anyone! "

− Erik Christaen, Deputy General Counsel, Dubai, UAE


What is coaching anyway?

Coaching is a dynamic partner-based process that assists individuals and organizations in making a commitment to action and development of lasting personal and professional growth. It helps you or your organization create effective personal and professional decision-making patterns by gaining a coherent understanding of yourself and your environment. It facilitates exploration of thought processes, passions, motivations, needs, and skills.

Why coaching? Let the numbers talk…

The benefits of coaching have been observed countless times. The numbers below, as reported by the International Coaching Federation demonstrates the effective outcomes of coaching:

  • 86% companies made their return on investment
  • 72% improved communication skills
  • 70% improvement in work performance
  • 61% improved business management
  • 57% improved time management
  • 51% improved team effectiveness

How does it work?

Working with a certified coach provides significant benefits for individuals and organizations. Through various proven questioning techniques meant to provoke you, push your buttons and break boundaries, a coach will help you clarify your own thoughts. A coach will help you identify concrete solutions, goals and action plans, elevating your performance while honing your problem solving skills. Coaches hold individuals accountable and provide them with tools and perspective through a structured process.

What coaching isn’t?

Coaching is not consulting. A coach does not provide answers, but instead facilitates your organic growth.Coachingdoes not tell you what to do; it helps you “test the waters”by challenging you as you choose a path,enabling you to formulate ideas and solutions that are right for you.

Coaching is not therapy/counseling – it does not focus on your past experiences or issues. A coach assumes a client is ready and willing to work with the coach to develop a holistic and creative plan based on the present and client’s future goals and aspirations.

Coaching is not mentoring. A mentoring relationship typically involves a Mentor, senior and experienced, and a Mentee. The Mentor’s role is to guide, share experience and advice with the Mentee. Ideally, both individuals should be working in similar fields. Coaching, on the other hand, is not necessarily based on a senior-junior relationship of advice, rather a coach uses questions and tools to facilitate the client’s thinking and learning.

What’s at the finish line?

A successful coaching experience will set you into “action mode”, deepening your learning process and forwarding your action. It helps you gain an empowered perspective focused on the present, but with an eye to the future. You will leave coaching with a better grasp of yourself and what matters to you most—your unique characteristics, passions and goals—as well as the skills needed to make those aspirations a reality. You will have trained yourself to easily tackle future challenges and make decisions with clarity and confidence. In short, the power is in you. Through a coach, you will have the framework you need to unleash it.

We’d love to help you start pushing your boundaries.
Connect with us now.